According to Stephen Thompson, who curated Surf! Environment, Politics and Life at the Laperouse Museum in 1997 and wrote this entry on the late 40s Kivlin Balsa Mal at the ANMM, The impact (of the visiting US lifesaver’s malibu demos in 1956) was broadened when newsreel footage of the team surfing Collaroy was shown at cinemas (movietone news 28/3/56). This was followed by a colour film titled Service in the Sun (1957) that was commissioned by the sponsors Qantas and Ampol Australia.
http://vimeo.com/9699526
This film included three and half minutes of the American team surfing at Bondi. After cinema release, the footage was shown independently in virtually every Surf Life Saving Club on the Australian coast.